Media Analysis 3

The first thing I noticed in the commercial for Revlon Color Stay makeup was that Shania Twain's song "Man, I Feel Like a Woman" was playing. This instantly drew me in because I knew this commercial would be directed towards me, a woman, just because of the main song. This also indicates that the product about to be shown in the commercial will make you feel like a woman if you use it. If the song was not a good enough clue for me it would be the several different women shown in the commercial and the first woman being Shania Twain herself.

Each woman shown had flawless looking skin with big smiles on their faces making me think that they were very happy while wearing this color stay makeup. Women of all ages watching this commercial may think that they will be as content with the makeup as the women in the commercial motivating them to want to go out and buy this perticular makeup brand.

Typical commercials and ads I have seen in the past usually direct towards one gender, social class or race but in this commercial they had women of different races to represent their product. I believe this was done in order to create equality in their product and if women see that this makeup is available for women of different races they would be more appreciative to the fact that they were not discriminating against any certain race and want to buy the makeup. Not only were the women in this commercial of different races but the makeup bottles were shown in each shade provided for these different skin colors.

As girls are growing into women they will be seeing this commercial and begin wondering if they should go out and get this product to make their complexion as flawless as the women in the commercial. This results in adolescent girls questioning their sexual identity and insecurities in themselves. On the other hand, it can give these girls a good look at racial differences and see that just because someone has a different color skin from them does not mean they do not get the same benefits in things like makeup as they do.

Althought this commercial fits most stereotypes in a makeup commercial with flawlessness from the product it gives women a positive look on diversity.