Media Analysis Summary

From the two magazine ads and the commercial I found there were similarities and differences in each. The first thing that was similar was the fact that they were each gender directed towards women and how to make them feel more like women. The makeup fixes all your flaws on your skin and the hair extensions make your hair longer if you are not satisfied with the way it looks right now.

These types of ads can be helpful to women in the way that they are directing each woman to a certain type of beauty product they may want or need for everyday use or even a special occasion. This is what is initially thought of these ads but if you dig deeper into them you see that they are also having negative affects on certain women.

Beauty product ads make women and girls feel that it is necessary to have these products to make themelves more beautiful to the outside world. Without these things they will not be able to have the flawless skin or shiny, long hair as portrayed in ads, on television or on the celebrities used in each beauty product ad. Females, especially adolescents, begin to question themselves and bring out their insecurities because they are not as pretty as the models or celebrities in these ads causing them to go out and buy the product.

Some may say that this is just the way that the company has to make these ads in order to get business but they are stooping as low and making women feel degraded or discriminated against. Although this may not be intentional it is happening all the time and women all over are being affected by it in a negative way. If every women in society felt one hundred percent happy with the way they looked they would not be going out and buying these beauty products.

Luckily, today's ads have become more diverse such as the commercial I found. The companies still direct their products to women but are realizing that women of a different colored skin are "needing" to buy these products as well. It may be positively directed to diversity but these ads are still feeding on the insecurities of women everyday.

Each ad I found had similarities and differences but in the end they all were directed in a negative way to the female gender. I'm sure these companies will continue to use their specific tactics in product selling for many more years because of the business they are receiving as of right now.